What is Consumer Buying Behavior? olvin.com
Consumer behavior is complex, and there is much for retailers to understand about both their existing customers, and their potential new customers. The information that can be gained by studying consumer behavior can be incredibly beneficial in helping businesses to decide on activity to encourage customers to engage with them, to make purchase decisions faster, and much, much more.
Consumer buying behavior is how customers act before (and sometimes after) they make a purchase. This can include things like what different customers are likely to buy, how customers make their choices, what could influence their choices, and issues that might prevent them from making a purchase. To understand consumer buying behavior, analysts consider emotional responses, mental state, socio-economic influences that can guide a person to making a purchase decision.