detailed so that people click on the listings if it is what they are looking for.Creating user-friendly contentThose who want to follow on-page SEO techniques should start with creating user-friendly content. It is content marketing that drives the people towards you to visit the pages.When people find your business in the search result, they tend to go through the contents that you have created. So make sure to create content that attracts the audience and they find it understandable.To be precise, this can be done by breaking up the content with headings to make it easy to skin or using bullet points. You can also add visuals to break the texts and limit the use of jargon.Optimizing imagesVisuals are a very important part that can help to positively impact the users and improve their experience.As an on-page SEO optimization technique, you can add visuals like images to enhance your page.This would also help to make your website more engaging for the audience. However, make sure to optimize the image file sizes, and use image alt tags.Optimizing URLNext to the on-page SEO activity that you can follow is optimizing the URLs. The search engines use URLs to determine the relevancy of the page and help your page rank in the top position of the search results.On the other hand, if you have an unclear URL, then it becomes difficult for the users and search engines to understand your page’s content. Not to mention, with an optimized URL, you would be able to provide context.Using internal links on the pagesNow that you know most of the on-page SEO tactics, then you must have heard about incorporating the internal links.The usage of internal links on your page to other pages on the site, where the internal links help to keep the users on the site longer than usual.Moreover, they also help search engines to discover new pages on your site and index them accordingly.What are Off-Page Optimization Techniques?With off-page SEO, your website would become popular on the internet so that you can gain visibility. Therefore, let’s check out the techniques of off-page optimization that will help to improve your website position in the SERP.Social media engagementA major off-page SEO technique that you can count on is social media engagement.Those who want to make their website or blog famous can engage with people on different social media platforms. This will not only help the brand to grow but also get more backlinks.Social bookmarking sitesSocial bookmarking sites are growing in popularity and are a great technique of off-page SEO.It can be used to promote the website and bring higher traffic to your webpage and blog through various social bookmarking sites.At the end of this article, you’ll find a list of social bookmarking sites, that will help you to create relevant bookmarking to gain targeted traffic. But before you scroll down to the social bookmarking sites list, please go through the entire article, to understand the whole concept.Image and video submissionSharing your photos and videos on popular image and video submission websites is another way to keep up with the off-page SEO technique.Talking about images, make sure to optimize them with the right URL and title tag. They should have proper titles, descriptions, and tags too.Whereas when it comes to videos, make sure to give a proper description, tags, and reference links. It is undoubtedly a great way to get quality backlinks as video submission websites generally have high domain authority (DA) and page authority (PA).Document sharingYou can also create attractive documents that are related to your website or blog.These documents should hold unique content and should be in either pdf or ppt format. After which you can share them on the document-sharing websites to gain popularity and get backlinks to drive traffic to your site.Remember, the more relevant traffic you drive to your site, the better you’ll stand as an authoritative domain.Using Google My BusinessThere are multiple places where you can smartly optimize the contents and links to generate social traffic and brand awareness.However, one such way is being on Google My Business, and after all, it is a Google product that you can use absolutely free of cost.Therefore, being on this platform is an easy way for the best local SEO ranking.Which is more important: On-Page SEO or Off-Page SEO?Now that you are aware of what On-Page SEO and Off-Page SEO techniques are, you must be thinking about which is more important.Basically, it is not about choosing between the two because if you were told to do so, then it would be no less than choosing between the foundation and the roof of the house.Yes, they both are equally important in some way or the other. Both On-page SEO and Off-page SEO can work together to improve your rankings in the search engine.However, it is recommended to focus more on On-Page SEO because generally people put all their attention on Off-Page SEO and neglect the power of On-Page SEO, which is not at all fruitful in the long run.But if you maintain the balance of these two, it would help to make your website bilingual so that users can understand it as well as the search engine robots. This is how, in the long run, you would witness the result of your rankings improving. SEO takes time to show results, you must not lose focus, and keep maintaining the regular work- you’ll surely find great results which will be enough to surprise you!Everything you need to know About Social BookmarkingSocial bookmarking sites are extremely popular and a great way to put them into use is by coupling them with search engine optimization. All of us know that search engine optimization has rendered miraculous results in driving traffic, the social bookmarking process will just act as a positive catalyst.If you want to up your game and ensure that you get the best out of social bookmarking, this article is just right for you. We have got a myriad of options when it comes to the social bookmarking sites list. But before we do that, it is imperative that we first talk about the concept and what it is all about.

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